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Sigma Exteriors, Wisconsin home improvement contractor
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Sigma logo definition

The 6-Sigma concept is one that is based on 6 developmental areas, or areas that are under continuous consideration in a process that essentially push out innovations and benefits towards the consumer, the industry, and our company. This concept is represented by firstly, the shape of the hexagon and secondly, the number of hexagons displayed, starting from the white/grey hexagon to the navy blue hexagon leading to the arrow.

The use of the hexagonal shape is significant for several reasons: (1) the hexagon itself has 6- sides, representing the 6-Sigma concept; and (2) the sharpness of the angles are visually symbolic of key attributes, such as accuracy, truth, precision, honesty, and trust. It represents the fact that Sigma goes through massive detail in considering every single part of our organization in order to perfect each part, thereby perfecting the next piece that it comes in contact with.

The presence of the 6 hexagons represent the 6 steps in the process, which starts at one focal point and revolves around.

The arrow going out to the right is symbolic of several things:

  1. It points to the fact that through this process, we build innovations and procedures that are beneficial to the client, the industry, and our company.
  2. It points to our company as being the one to do business with.
  3. It represents concepts such as progression, being on target, being on point, innovation, and moving forward.

The continuous circle represents the concept that the 6-Sigma process is not the type that runs only once – it’s a constant, never-ending, ever-evolving process which benefits the client, the industry, and our company.

The colors used in the logo are significant on many levels:

White is symbolic of purity – that is, the purity of the client’s point of view. The concept behind 6-Sigma is not to start from a jaded process or point of view, but from a standpoint of purity and clarity. Because we have the ability to look at things from the customer’s viewpoint, then the results of our efforts are consequently in line with the needs of our customers.

Light grey is representative of our company’s point of view. Therefore, the colors in the first hexagon, which contains the white and the light grey, represent the duality of Sigma Exteriors’ point of view – the white representing the purity of the customer’s viewpoint, which is what we always have to look at and start with FIRST, and the light grey representing our own point of view. And from there we can move through the client process having a clear foundation of what the customer’s needs are.

As you move clockwise, the different colors in the hexagons are solid, stable, timeless, classic colors, representative of concepts that are based on stability and accuracy. They are also professional and credible. The point behind the use of these colors is for people to understand that the process is stable and credible, rather than radical. Even innovation is based on data, statistics, evidence, and information.

Blue is the color of integrity. Therefore, the arrow is blue because it represents the fact that the innovations that come out of the process are true. And as it is connected to the white, the blue arrow symbolizes the idea that the innovations coming out are fully “customer centered” and are based on the needs of the consumer.

Lastly, the entire shape of the logo is representative of the lowercase sigma.

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"...The crew did a wonderful job on my garage. They even swept the entire area. Good Job..."
Richard, Cudahy, WI

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